Protected: Why Being Exclusive Is Better For Your Practice
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Author: Allison
Protected: Who Are The People You’re NOT Here To Help?
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Protected: How “My modality helps everyone” Hurts Your Practice
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Massive Change Results From Massive Disorientation
After the US election, you could be despondent—or see an opening for real change and an opportunity to step into your role as a transformational leader.
Please—Don’t Give a Discount!
Discounts diminish the value of your work. Learn 5 better ways to make your services more affordable to the clients who need you.
Feeling Misunderstood? That Makes It Tough To Get Clients!
Discover and learn how to use your natural strengths—you’ll be better understood by potential clients and that will get you a better practice.
How to Customize Infographics
People love infographics because they’re fun and engaging.
Share any one that you find here… just don’t brand it as yours without permission. 🙂
How To Increase Referrals In 2 Steps
Most practitioners wish they could increase referrals enough to fill their schedule. These 2 actions steps will move you down that road.
How To Improve Your Relationship With Your Practice
If your practice were a person, what qualities would you look for? What would your relationship be like? What strengths would you bring to deepen it?
How To Break The Ice Without Feeling Awkward
Breaking the ice is easier when you network if your name tag helps you engage new people. This simple shift works even for introverts!
3 Ways You Get Hurt When You Think Your Work Is a Luxury
If your work is a luxury it can be hard even to talk with someone new because you have so little hope of getting a client. Here’s how to fix that.
How to Find Clients When You Need to Buy Bread
When you’re a hands-on practitioner, you have to be ready to find your clients everywhere you go — including the supermarket! For most practitioners, talking to strangers is a big hurdle, and that’s where Heart-to-Heartcomes in.
It’s Your Job to Help Clients Commit
It’s easy to focus on the wrong things when you try to help clients commit to working with you. There are 3 essentials things that sit in the background and control everything in the foreground… master them and you’ll find yourself getting more clients more easily.
Where Do You Look When You Need to Get Clients?
To get clients in your hands-on practice, think about what you’re not looking at. It’s easy to focus on the wrong things by staying in the comfortable circle of what you know, but in fact, what you need to learn most likely lies somewhere outside that circle. If it didn’t, you’d already have mastered it. ☺
Today… I Got Hit By Bad Manners
Adding all your “friends” to a FB group is really bad manners. Invite them, tell them why they would love it… don’t just add people you barely know!
The Client Journey for Hands-on Practitioners
Infographic shows how to create a path to your practice to help people who have just heard about you get the information they need to become your clients.
How To Find A Coach Who Will Make A Difference
A coach with clients “similar” to you may not understand how hands-on practitioners are different. How do you know a coach is a good fit for you?
Today I Overheard
… one of my clients tell someone that he’s beginning to realize there’s an awful lot of “annoying personal growth involved” in building his practice!
Today I Finally Talked with Someone
… I had to call twice to book an appointment I wanted to pay her for. By the end of our call, there was an interesting turn of events!
Seth Godin Doesn’t Use Images — Should You?
The right images used on a blog post or static page can make a huge difference in what visitors understand about you, how often your pages are seen, and how much they’re shared. Why does this matter to hands-on practitioners and movement educators? What’s relevant in the data on blog posts, images, readership? When should you copy the “big guys” and when can you ignore what they know and what they do?
Today I Had a Look at Unsubscribes From My Email List
Check your unsubscribes once in a while, be grateful that the people who don’t want to hear from you get off your list, and take these simple steps to minimize spam complaints.
Today I Was Proven Right About Profile Pictures
You get one chance to make a first impression and research shows what works best to make it a great one. Will you have to step out of your comfort zone?
Today A Friend Wrote on Facebook…
… about what happens when you lose control of your Facebook page. Don’t let it happen to you—here’s how to protect yourself!
Health Benefits of The Feldenkrais Method®
The Feldenkrais Method offers many health benefits. This infographic is free for practitioners to customize with contact info and use as you like.
Stop Wasting Money on Business Cards
Most people carry business cards… but the truth is that most of them end up in the trash. There’s a better way… and you stay in control.