If your practice is about creating more and more choice for your clients, you need to think about when more choice actually gets in the way of making progress, how to know when enough is enough and how limiting choice in your business helps it grow.
We all have habits of feeling, acting and thinking. I call them “FAT habits” and like pretty much every habit, their function is to limit choice. When habits affect your ability to build a sustainable business and lead to helping only a fraction of the people you’re here to serve, it pays to see where they’re hiding.
True, you don’t have the money a big business has for promotion, but when it comes to giving your clients what they yearn for, you’ve got them beat—hands down! Here’s how to maximize your advantage.
If you feel like a wallflower in social settings, you could be missing the chance to connect with people who would see you as a hero–if only you felt like you could talk to them! Here’s how to make that happen.
We know that social connections are beneficial to health–but if you’re used to working quietly with one person at a time you might have to make an intentional effort to create and maintain them.
If you know you are here to do transformational work, your own hero’s journey is not “something else,” not some part of your life that can be segmented out, or a costume you put on when you have a client and take off when your session is over. It’s intimately connected to what your clients need from you.
Focusing on what sets you apart from every other practitioner makes it easy for people to recognize that you can help them. It makes it possible for you to maximize the time, money and energy you spend on advertising. And it increases the likelihood that you’ll find yourself on the path to getting 80% of your first-time clients to say YES to long-term work with you.
When you don’t engage with the people on your email list often enough, sending a note to them becomes a chore that just doesn’t find its way to the top of your list very often.
Learn to see what your business assets are and how to protect them. Be careful about what you accept for “free” because it’s really important to stay in control of your content and your message.
Why it’s important to build your business so that it reflects you, and 3 quick things you need to know about what it takes to be successful.