We know that social connections are beneficial to health–but if you’re used to working quietly with one person at a time you might have to make an intentional effort to create and maintain them.
If you know you are here to do transformational work, your own hero’s journey is not “something else,” not some part of your life that can be segmented out, or a costume you put on when you have a client and take off when your session is over. It’s intimately connected to what your clients need from you.
Focusing on what sets you apart from every other practitioner makes it easy for people to recognize that you can help them. It makes it possible for you to maximize the time, money and energy you spend on advertising. And it increases the likelihood that you’ll find yourself on the path to getting 80% of your first-time clients to say YES to long-term work with you.
When you don’t engage with the people on your email list often enough, sending a note to them becomes a chore that just doesn’t find its way to the top of your list very often.
Learn to see what your business assets are and how to protect them. Be careful about what you accept for “free” because it’s really important to stay in control of your content and your message.
Why it’s important to build your business so that it reflects you, and 3 quick things you need to know about what it takes to be successful.
Convincing people they have a problem you can solve is really tough and most of the time, it doesn’t work. That doesn’t mean you’re never going to figure out how to get new clients, though… the key lies in doing something different than what you’re used to!
Most hands-on practitioners aren’t “in it” to make a fortune. But because we’re conflicted about it, we tend to push money away at the same time we’re trying to build a practice. That’s not good for you, or for your clients. Here are 3 ways you might see it in your practice, and how to change things for the better.
You and I both know you aren’t an internet marketer. But they seem to be the ones telling everybody what they need to do online to attract clients. As a hands-on practitioner, you CAN do it your own way–you just need to get past the hype and the idea that demographics are the be-all-end-all of client attraction–and understand what you need to do instead.
Intermittent reinforcement is how dogs continue to hope you’ll stop demanding the behavior you want from them. It’s also how casinos keep you gambling. Could it be ruining your practice? Find out why it could be and what you can do about it.