Articles about building the business that supports your practice
Practitioners often get stuck because they think they shouldn’t need help to get clients or build a business. Or they can’t afford it or don’t have time for it.
Clients expect something from your work— otherwise, why commit? This easy formula lets you promise concrete results without feeling out of integrity.
Many holistic practitioners have difficulty claiming their authority because they associate it with telling their clients what to do, or what they should feel. In reality, your clients benefit when you step into transformational leadership and claim your rightful authority.
We all have habits of feeling, acting and thinking. I call them “FAT habits” and like pretty much every habit, their function is to limit choice. When habits affect your ability to build a sustainable business and lead to helping only a fraction of the people you’re here to serve, it pays to see where they’re hiding.
If you know you are here to do transformational work, your own hero’s journey is not “something else,” not some part of your life that can be segmented out, or a costume you put on when you have a client and take off when your session is over. It’s intimately connected to what your clients need from you.
Focusing on what sets you apart from every other practitioner makes it easy for people to recognize that you can help them. It makes it possible for you to maximize the time, money and energy you spend on advertising. And it increases the likelihood that you’ll find yourself on the path to getting 80% of your first-time clients to say YES to long-term work with you.