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GOT Purpose?

In TRANSFORM by Allison

If you know you are here to do transformational work, your own hero’s journey is not “something else,” not some part of your life that can be segmented out, or a costume you put on when you have a client and take off when your session is over. It’s intimately connected to what your clients need from you. 

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Your Life PhD Makes You Unique

In TRANSFORM by Allison

Focusing on what sets you apart from every other practitioner makes it easy for people to recognize that you can help them. It makes it possible for you to maximize the time, money and energy you spend on advertising. And it increases the likelihood that you’ll find yourself on the path to getting 80% of your first-time clients to say YES to long-term work with you.

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Ever Wonder What to Talk About?

In REFINE by Allison

When you don’t engage with the people on your email list often enough, sending a note to them becomes a chore that just doesn’t find its way to the top of your list very often.

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Who Owns Your Business Assets?

In BUILD by Allison

Learn to see what your business assets are and how to protect them. Be careful about what you accept for “free” because it’s really important to stay in control of your content and your message.

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Nobody Wants To Be Talked Into Needing Your Help

In REFINE by Allison

Convincing people they have a problem you can solve is really tough and most of the time, it doesn’t work. That doesn’t mean you’re never going to figure out how to get new clients, though… the key lies in doing something different than what you’re used to!

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3 Ways To Stop Money Drama From Taking You Down

In REFINE by Allison

Most hands-on practitioners aren’t “in it” to make a fortune. But because we’re conflicted about it, we tend to push money away at the same time we’re trying to build a practice. That’s not good for you, or for your clients. Here are 3 ways you might see it in your practice, and how to change things for the better.

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Do You Really Need An Ideal Client?

In TRANSFORM by Allison

You and I both know you aren’t an internet marketer. But they seem to be the ones telling everybody what they need to do online to attract clients. As a hands-on practitioner, you CAN do it your own way–you just need to get past the hype and the idea that demographics are the be-all-end-all of client attraction–and understand what you need to do instead.