Who Are The People You’re NOT Here To Help?
2016-12-31
You don’t have to work with everyone in the world! Here are guidelines about how to determine which potential clients are the best fit for you.
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Articles about building the business that supports your practice
How “My modality helps everyone” Hurts Your Practice
2016-12-17
Getting clear that your best clients are not “everyone on the planet” is one of the most efficient things you can do build a hands-on practice.
Massive Change Results From Massive Disorientation
2016-11-19
After the US election, you could be despondent—or see an opening for real change and an opportunity to step into your role as a transformational leader.
How To Increase Referrals In 2 Steps
2016-07-15
Most practitioners wish they could increase referrals enough to fill their schedule. These 2 actions steps will move you down that road.
How To Improve Your Relationship With Your Practice
2016-07-01
If your practice were a person, what qualities would you look for? What would your relationship be like? What strengths would you bring to deepen it?
3 Ways You Get Hurt When You Think Your Work Is a Luxury
2016-05-21
If your work is a luxury it can be hard even to talk with someone new because you have so little hope of getting a client. Here’s how to fix that.
It’s Your Job to Help Clients Commit
2016-03-26
It’s easy to focus on the wrong things when you try to help clients commit to working with you. There are 3 essentials things that sit in the background and control everything in the foreground… master them and you’ll find yourself getting more clients more easily.
The Client Journey for Hands-on Practitioners
2015-09-17
Infographic shows how to create a path to your practice to help people who have just heard about you get the information they need to become your clients.
Seth Godin Doesn’t Use Images — Should You?
2015-04-21
The right images used on a blog post or static page can make a huge difference in what visitors understand about you, how often your pages are seen, and how much they’re shared. Why does this matter to hands-on practitioners and movement educators? What’s relevant in the data on blog posts, images, readership? When should you copy the “big guys” and when can you ignore what they know and what they do?
Stop Wasting Money on Business Cards
2015-03-13
Most people carry business cards… but the truth is that most of them end up in the trash. There’s a better way… and you stay in control.
Money Matters If You Want a Viable Practice
2015-02-21
It’s pretty much impossible to build a healthy practice if you don’t have a healthy relationship to money first… and that means doing your inner work.
Today I Got Disappointing News
2015-02-04
… and I wondered… How do YOU show up when you’re being dragged into disappointment?
3 Practice-Building Lessons from Groundhog Day
2015-02-02
3 Real-life business lessons from a fairytale movie. Hint: Transforming the world starts with YOU.
How Sarah Almost Killed Her Hands-on Practice
2014-10-02
Building your practice takes skills not t typically taught in practitioner training programs. The wrong kind of help will set you back and stop your growth.
Communicate Your Value In Every Session
2014-07-19
Quick start guide to help your clients “get” why they are working with you right from the first session… because most folks won’t come back without that.
How To Make A “Deer In The Headlights” Want To Be Your Client
2014-06-28
If you’re a hands-on practitioner, it’s almost a given that people glaze over when you talk to them about your work—here’s how to turn that around.