Articles about building the business that supports your practice
A lot of Feldenkrais practitioners have trouble getting clients because they’re marketing to problems people don’t know they have. Here’s what works better.
After the US election, you could be despondent—or see an opening for real change and an opportunity to step into your role as a transformational leader.
If your practice were a person, what qualities would you look for? What would your relationship be like? What strengths would you bring to deepen it?
If your work is a luxury it can be hard even to talk with someone new because you have so little hope of getting a client. Here’s how to fix that.
It’s easy to focus on the wrong things when you try to help clients commit to working with you. There are 3 essentials things that sit in the background and control everything in the foreground… master them and you’ll find yourself getting more clients more easily.
The right images used on a blog post or static page can make a huge difference in what visitors understand about you, how often your pages are seen, and how much they’re shared. Why does this matter to hands-on practitioners and movement educators? What’s relevant in the data on blog posts, images, readership? When should you copy the “big guys” and when can you ignore what they know and what they do?
Check your unsubscribes once in a while, be grateful that the people who don’t want to hear from you get off your list, and take these simple steps to minimize spam complaints.