Allison Rapp

Articles about building the business that supports your practice

It’s Your Job to Help Clients Commit

It’s easy to focus on the wrong things when you try to help clients commit to working with you. There are 3 essentials things that sit in the background and control everything in the foreground… master them and you’ll find yourself getting more clients more easily.

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Seth Godin Doesn’t Use Images — Should You?

The right images used on a blog post or static page can make a huge difference in what visitors understand about you, how often your pages are seen, and how much they’re shared. Why does this matter to hands-on practitioners and movement educators? What’s relevant in the data on blog posts, images, readership? When should you copy the “big guys” and when can you ignore what they know and what they do?

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