Are You Wasting Time And Money On Marketing?
Enjoy it or not, practitioners spend time, money & mental energy on marketing. What if it were a waste of resources? Would you do what works?
Articles about building the business that supports your practice
Why You Need To Meet Your Feldenkrais Clients Where They Are
A lot of Feldenkrais practitioners have trouble getting clients because they’re marketing to problems people don’t know they have. Here’s what works better.
What To Do When “Faking It” Isn’t An Option
Your inner voices can be supportive, but when they’re critical, they can take you down, Here’s how to start turning that around without “faking” anything.
Are You On Course, or Is It Time to Tack?
Here are 5 signs that a change in direction might be what’s required, if your intention is to keep moving toward what you want.
Massive Change Results From Massive Disorientation
After the US election, you could be despondent—or see an opening for real change and an opportunity to step into your role as a transformational leader.
How To Increase Referrals In 2 Steps
Most practitioners wish they could increase referrals enough to fill their schedule. These 2 actions steps will move you down that road.
How To Improve Your Relationship With Your Practice
If your practice were a person, what qualities would you look for? What would your relationship be like? What strengths would you bring to deepen it?
3 Ways You Get Hurt When You Think Your Work Is a Luxury
If your work is a luxury it can be hard even to talk with someone new because you have so little hope of getting a client. Here’s how to fix that.
It’s Your Job to Help Clients Commit
It’s easy to focus on the wrong things when you try to help clients commit to working with you. There are 3 essentials things that sit in the background and control everything in the foreground… master them and you’ll find yourself getting more clients more easily.
Today… I Got Hit By Bad Manners
Adding all your “friends” to a FB group is really bad manners. Invite them, tell them why they would love it… don’t just add people you barely know!
The Client Journey for Hands-on Practitioners
Infographic shows how to create a path to your practice to help people who have just heard about you get the information they need to become your clients.
How To Find A Coach Who Will Make A Difference
A coach with clients “similar” to you may not understand how hands-on practitioners are different. How do you know a coach is a good fit for you?
Today I Overheard
… one of my clients tell someone that he’s beginning to realize there’s an awful lot of “annoying personal growth involved” in building his practice!
Today I Finally Talked with Someone
… I had to call twice to book an appointment I wanted to pay her for. By the end of our call, there was an interesting turn of events!
Seth Godin Doesn’t Use Images — Should You?
The right images used on a blog post or static page can make a huge difference in what visitors understand about you, how often your pages are seen, and how much they’re shared. Why does this matter to hands-on practitioners and movement educators? What’s relevant in the data on blog posts, images, readership? When should you copy the “big guys” and when can you ignore what they know and what they do?
Today I Had a Look at Unsubscribes From My Email List
Check your unsubscribes once in a while, be grateful that the people who don’t want to hear from you get off your list, and take these simple steps to minimize spam complaints.