Who Owns Your Business Assets?
Learn to see what your business assets are and how to protect them. Be careful about what you accept for “free” because it’s really important to stay in control of your content and your message.
Articles about building the business that supports your practice
These Are Not April Fool’s Jokes About Your Business
Why it’s important to build your business so that it reflects you, and 3 quick things you need to know about what it takes to be successful.
Nobody Wants To Be Talked Into Needing Your Help
Convincing people they have a problem you can solve is really tough and most of the time, it doesn’t work. That doesn’t mean you’re never going to figure out how to get new clients, though… the key lies in doing something different than what you’re used to!
3 Ways To Stop Money Drama From Taking You Down
Most hands-on practitioners aren’t “in it” to make a fortune. But because we’re conflicted about it, we tend to push money away at the same time we’re trying to build a practice. That’s not good for you, or for your clients. Here are 3 ways you might see it in your practice, and how to change things for the better.
Do You Really Need An Ideal Client?
You and I both know you aren’t an internet marketer. But they seem to be the ones telling everybody what they need to do online to attract clients. As a hands-on practitioner, you CAN do it your own way–you just need to get past the hype and the idea that demographics are the be-all-end-all of client attraction–and understand what you need to do instead.
Why Intermittent Reinforcement Could Be Ruining Your Practice
Intermittent reinforcement is how dogs continue to hope you’ll stop demanding the behavior you want from them. It’s also how casinos keep you gambling. Could it be ruining your practice? Find out why it could be and what you can do about it.
5 Quick Steps to Get Unstuck
When you can’t do everything you know you should be doing, it’s easy to get nothing done at all. Get unstuck in just 5 quick steps so that you can get your hands-on practice moving forward again!
How To Stop Math From Devastating Your Practice
I’ve done the math six ways to Sunday and the answer is always the same: chances are high that you’re never going to have a satisfying practice— unless you develop the skill that changes the equation. This tutorial explains why and how to predict your future—and how to get the results you want.
How To Get What You Want Without New Year’s Resolutions
When you transform your client, they see you as a model, so it’s important to embrace what you want. You can get what you want at any time of the year by asking yourself 4 essential questions. When you’ve clearly got every part of yourself on board with what you want, you have unparalleled inner support!
The Big Advantage Of Being Responsible For Everything
You may wish you had the team support of a big company—but as a small business owner, you can run circles around giant corporations in many important areas.
Do You Need To Worry About Emailing Your List Too Often?
Are you afraid you bother people with your emails? Is that really true, or do you need to think about what your list is for and who should be on it?
How to Increase Community and Get More Clients
As a hands-on practitioner, you can’t afford to be regarded as a commodity. Set yourself apart to get more clients and end competition with your colleagues!
Are Clients Getting The Time You Need For Yourself?
When you’re a hands-on practitioner, it’s really easy to lose control of your time. Here are 2 on-line scheduling apps that help in unexpected ways… one of them inspired me to do something that earned $5000…
Are You Wasting Time And Money On Marketing?
Enjoy it or not, practitioners spend time, money & mental energy on marketing. What if it were a waste of resources? Would you do what works?
Why You Need To Meet Your Feldenkrais Clients Where They Are
A lot of Feldenkrais practitioners have trouble getting clients because they’re marketing to problems people don’t know they have. Here’s what works better.
What To Do When “Faking It” Isn’t An Option
Your inner voices can be supportive, but when they’re critical, they can take you down, Here’s how to start turning that around without “faking” anything.