Articles about building the business that supports your practice
If you know you are here to do transformational work, your own hero’s journey is not “something else,” not some part of your life that can be segmented out, or a costume you put on when you have a client and take off when your session is over. It’s intimately connected to what your clients need from you.
Focusing on what sets you apart from every other practitioner makes it easy for people to recognize that you can help them. It makes it possible for you to maximize the time, money and energy you spend on advertising. And it increases the likelihood that you’ll find yourself on the path to getting 80% of your first-time clients to say YES to long-term work with you.
Why it’s important to build your business so that it reflects you, and 3 quick things you need to know about what it takes to be successful.
Convincing people they have a problem you can solve is really tough and most of the time, it doesn’t work. That doesn’t mean you’re never going to figure out how to get new clients, though… the key lies in doing something different than what you’re used to!
Most hands-on practitioners aren’t “in it” to make a fortune. But because we’re conflicted about it, we tend to push money away at the same time we’re trying to build a practice. That’s not good for you, or for your clients. Here are 3 ways you might see it in your practice, and how to change things for the better.
You and I both know you aren’t an internet marketer. But they seem to be the ones telling everybody what they need to do online to attract clients. As a hands-on practitioner, you CAN do it your own way–you just need to get past the hype and the idea that demographics are the be-all-end-all of client attraction–and understand what you need to do instead.
Intermittent reinforcement is how dogs continue to hope you’ll stop demanding the behavior you want from them. It’s also how casinos keep you gambling. Could it be ruining your practice? Find out why it could be and what you can do about it.
I’ve done the math six ways to Sunday and the answer is always the same: chances are high that you’re never going to have a satisfying practice— unless you develop the skill that changes the equation. This tutorial explains why and how to predict your future—and how to get the results you want.
When you transform your client, they see you as a model, so it’s important to embrace what you want. You can get what you want at any time of the year by asking yourself 4 essential questions. When you’ve clearly got every part of yourself on board with what you want, you have unparalleled inner support!
You may wish you had the team support of a big company—but as a small business owner, you can run circles around giant corporations in many important areas.
Are you afraid you bother people with your emails? Is that really true, or do you need to think about what your list is for and who should be on it?