Focusing on what sets you apart from every other practitioner makes it easy for people to recognize that you can help them. It makes it possible for you to maximize the time, money and energy you spend on advertising. And it increases the likelihood that you’ll find yourself on the path to getting 80% of your first-time clients to say YES to long-term work with you.
Ever Wonder What to Talk About?
When you don’t engage with the people on your email list often enough, sending a note to them becomes a chore that just doesn’t find its way to the top of your list very often.
Who Owns Your Business Assets?
Learn to see what your business assets are and how to protect them. Be careful about what you accept for “free” because it’s really important to stay in control of your content and your message.
These Are Not April Fool’s Jokes About Your Business
Why it’s important to build your business so that it reflects you, and 3 quick things you need to know about what it takes to be successful.
Nobody Wants To Be Talked Into Needing Your Help
Convincing people they have a problem you can solve is really tough and most of the time, it doesn’t work. That doesn’t mean you’re never going to figure out how to get new clients, though… the key lies in doing something different than what you’re used to!
3 Ways To Stop Money Drama From Taking You Down
Most hands-on practitioners aren’t “in it” to make a fortune. But because we’re conflicted about it, we tend to push money away at the same time we’re trying to build a practice. That’s not good for you, or for your clients. Here are 3 ways you might see it in your practice, and how to change things for the better.
Do You Really Need An Ideal Client?
You and I both know you aren’t an internet marketer. But they seem to be the ones telling everybody what they need to do online to attract clients. As a hands-on practitioner, you CAN do it your own way–you just need to get past the hype and the idea that demographics are the be-all-end-all of client attraction–and understand what you need to do instead.
Why Intermittent Reinforcement Could Be Ruining Your Practice
Intermittent reinforcement is how dogs continue to hope you’ll stop demanding the behavior you want from them. It’s also how casinos keep you gambling. Could it be ruining your practice? Find out why it could be and what you can do about it.
5 Quick Steps to Get Unstuck
When you can’t do everything you know you should be doing, it’s easy to get nothing done at all. Get unstuck in just 5 quick steps so that you can get your hands-on practice moving forward again!
How To Stop Math From Devastating Your Practice
I’ve done the math six ways to Sunday and the answer is always the same: chances are high that you’re never going to have a satisfying practice— unless you develop the skill that changes the equation. This tutorial explains why and how to predict your future—and how to get the results you want.