Seriously, she had 17 letters after her name. No kidding. I counted.
Most of them mean nothing to me.
Not only that — all those letters make me wonder if this person doesn’t really know what she wants to do with her life.
Or that maybe she’s so much smarter than I am that it would be intimidating to work with her.
Next, I wonder how many clients she has.
Because most of the people I work with need more clients and almost all of them think that maybe they should take another advanced training, or broaden their scope, or get an entirely new certification.
What happens when you don’t have enough clients
The thing is — if you don’t have enough clients, you can’t deepen the skills you already have … and getting more skills will mean having more skills you can’t use and therefore, can’t deepen.
New certifications and advanced training give you skills to HELP clients more — they don’t give you skills to GET more clients. It’s like over-developing one leg and letting the other atrophy — and then wondering why you spend your life hopping.
When you don’t have enough clients, what you need to learn is how to get more clients.
Having more clients solves all the problems most practitioners have — confidence, referrals, embedding your current skills… and the “bad-five-letter-word” problem: money.
Quick Rule of Thumb
If you have more letters after your name than you have clients, the next thing to learn is how to get more clients.
If you’re stumped about how to do that, I can help and if you’d like to talk about what that could look like, just click here to talk with me!
~~~
Did this article make you think? Get email updates — it’s free and you don’t need to leave home to find great practice building resources… just look in your inbox! Fill out the popup or click here to subscribe!
