Email marketing is alive and well—in fact, it’s one of the best low-cost advertising options you have. But if you’re like most holistic practitioners I
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Here’s how to respond when someone ruins your presentation, asks for a refund, or does anything that makes you want to curl into a ball or leave your body.
Ethical bribes, smart pricing and bonuses can help you grow your list and make more sales. But there are pitfalls. Here are 10 tips from a company that fell into 10 pits.
Before you build a website, know where it’s going so you don’t spend time, money and energy creating a site that doesn’t work for your business.
Practitioners often get stuck because they think they shouldn’t need help to get clients or build a business. Or they can’t afford it or don’t have time for it.
For practitioners, a good deal of stress has to do with wanting to do the work you love with people who need it, and ending up accidentally self-employed. This video explores the effect on your brain and how intentional action helps.
Clients expect something from your work— otherwise, why commit? This easy formula lets you promise concrete results without feeling out of integrity.
We are living in a time of incredible challenges and change and those are inextricably linked to our roles as transformational leaders. To be credible, you have to keep learning and evolving… get started here.
In the middle of a pandemic, you can’t do business as usual. To keep your transformational holistic practice afloat, you have to become the transformational leader your clients need. Here’s the door to my free course, Teaching Online!
Many holistic practitioners have difficulty claiming their authority because they associate it with telling their clients what to do, or what they should feel. In reality, your clients benefit when you step into transformational leadership and claim your rightful authority.
If your practice is about creating more and more choice for your clients, you need to think about when more choice actually gets in the way of making progress, how to know when enough is enough and how limiting choice in your business helps it grow.
We all have habits of feeling, acting and thinking. I call them “FAT habits” and like pretty much every habit, their function is to limit choice. When habits affect your ability to build a sustainable business and lead to helping only a fraction of the people you’re here to serve, it pays to see where they’re hiding.
True, you don’t have the money a big business has for promotion, but when it comes to giving your clients what they yearn for, you’ve got them beat—hands down! Here’s how to maximize your advantage.
If you feel like a wallflower in social settings, you could be missing the chance to connect with people who would see you as a hero–if only you felt like you could talk to them! Here’s how to make that happen.
We know that social connections are beneficial to health–but if you’re used to working quietly with one person at a time you might have to make an intentional effort to create and maintain them.
When you don’t engage with the people on your email list often enough, sending a note to them becomes a chore that just doesn’t find its way to the top of your list very often.
Learn to see what your business assets are and how to protect them. Be careful about what you accept for “free” because it’s really important to stay in control of your content and your message.
Why it’s important to build your business so that it reflects you, and 3 quick things you need to know about what it takes to be successful.
Convincing people they have a problem you can solve is really tough and most of the time, it doesn’t work. That doesn’t mean you’re never going to figure out how to get new clients, though… the key lies in doing something different than what you’re used to!
Most hands-on practitioners aren’t “in it” to make a fortune. But because we’re conflicted about it, we tend to push money away at the same time we’re trying to build a practice. That’s not good for you, or for your clients. Here are 3 ways you might see it in your practice, and how to change things for the better.
You and I both know you aren’t an internet marketer. But they seem to be the ones telling everybody what they need to do online to attract clients. As a hands-on practitioner, you CAN do it your own way–you just need to get past the hype and the idea that demographics are the be-all-end-all of client attraction–and understand what you need to do instead.
Intermittent reinforcement is how dogs continue to hope you’ll stop demanding the behavior you want from them. It’s also how casinos keep you gambling. Could it be ruining your practice? Find out why it could be and what you can do about it.
When you can’t do everything you know you should be doing, it’s easy to get nothing done at all. Get unstuck in just 5 quick steps so that you can get your hands-on practice moving forward again!
I’ve done the math six ways to Sunday and the answer is always the same: chances are high that you’re never going to have a satisfying practice— unless you develop the skill that changes the equation. This tutorial explains why and how to predict your future—and how to get the results you want.
You may wish you had the team support of a big company—but as a small business owner, you can run circles around giant corporations in many important areas.