Marketing your Alternative Practice by Increasing Your Visibility: Day 1
I know that no matter what modality you practice, you most likely need to get clients, and I want to help you find them. Over the next 90 episodes, we’re going to explore a wide range of marketing tips, hints and questions that will help you increase your visibility while retaining your integrity as an alternative practitioner.
Practitioners often don’t know what to do or where to start, and that’s where these 90 videos come in. In just a few minutes each time, you can get an idea, a quick task, or an inspiration to move your practice forward.
My modality is Feldenkrais® and I mention it often. But no worries! If you practice another modality, these videos will help you, too–just substitute your own modality every time you hear me refer to my own.
If you prefer to read, here’s the transcript:
Hi, my name is Allison Rapp and I’m here with you today because I have a purpose for 2011 that’s so big I can’t do it by myself.
Alternative practitioners everywhere can help more peopple
You see, what I want to do is hook up every person on the planet who needs to work with a Feldenkrais® practitioner with the Feldenkrais practitioner who wants to work with that person.
See? It’s a really big job because there are people all over the world with backache, neck ache, carpal tunnel syndrome, sciatica – people who have kids with CP (Cerebral Palsy), people who have MS (Multiple Sclerosis), or have had a stroke, or maybe a family member has Parkinson’s disease. And then there are the actors, the dancers, the musicians, the athletes, the singers — they all want to improve their performance, and you know we can help them too!
I know that Feldenkrais can help anybody who wants to improve their life, but the problem is that Feldenkrais isn’t visible to most people. In fact, most people, when they see the word written, don’t even know how to pronounce it.
So, I teamed up with my friend Alexi and a group of people who’ve taken on a 90-day video marketing challenge – because we all want to raise our work to a place of visibility so that other people can benefit from it.
So what this means is that for the next 90 days I’m going to be right here. And going to have tips, inspirations, ideas — practical things you can do to raise your visibility in your community, where you live — so that people who live near you can find you. And I’m passionate about this because I know that Feldenkrais is the best-kept secret on the planet, and I’m really tired of having it be a secret!
Your visibility is rooted in your passion
So, I have a question for you: What are you passionate about?
Because I know that your passion will help people find you. If you let it be visible, people will see it and find you as a result. So think about it.
What are you passionate about? Write it in the boxes down below! Think about it in such a way that we can have a dialogue from it. Subscribe, and come back tomorrow. Let’s meet each other here, day after day for 90 days, and let’s see what we can do to raise the visibility of Feldenkrais so that all the people who need it can get it
Thanks so much for coming today! I really look forward to seeing you here tomorrow.
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I help hands-on practitioners build sustainable practices and I’ll send coaching help directly to your inbox if you subscribe!
