If you’re growing your email list, chances are you’re doing everything you can to make it a no-brainer for people to get on it.
If that includes capturing only their email address without their name, you’re making a huge mistake!
I know, the statistics show that the less information you ask for, the more likely people are to subscribe to your list.
However, statistics also show that sending a personalized email is far more likely to result in a happy client. Not really surprising, considering that we all know we’re individuals!
So if you’re collecting email addresses, make sure you’re getting enough information to allow your readers to feel connected with you! Because connection is the whole point!