Raise your hand if you shy away from learning how to “sell” because you don’t want to be like what you think a salesperson is?
I can’t say I blame you. Until I learned how to have a Heart-to-Heart conversation with my Feldenkrais® clients, I thought that having a full practice would require selling my soul.
When I decided to examine my beliefs about selling, I found that my fixed beliefs were holding me back, stopping me from having the kind of effect I longed to have. The biggest “A-ha!” for me was that I didn’t have to become someone else to get Feldenkrais® clients.
We create enormous obstacles for our clients, when we hang onto the belief that we have to become sleazey, slimely, manipulative or salesy to be found. When we don’t take the time to find out how to feel good about marketing, we do everything we can to hide. This is not helpful to the people who need us!
And it’s not true, anyway. What IS true is that every one of us has a way of talking about what we do that’s completely natural AND very effective in helping our prospective clients understand how they can benefit from working with us.
Find out what your natural marketing style is, so you can allow yourself to be found in a way that feels easy, fun, natural, authentic, genuine… you!
Your new Feldenkrais clients will thank you for becoming more of who you are — in a way that they can find you!
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“Nothing is permanent about our behaviour patterns except our belief that they are so.” — Moshe Feldenkrais
2 thoughts on “To Get More Clients, Discover Your Natural Marketing Style”
I’m still trying to figure out if my natural style includes sending newsletters, and blogging, and giving presentations that include an “offer”. I think I have to try them to decide how each feels to me and find out whether the feeling come from just being inexperienced or from actually not being part of my style. Of course, styles can evolve, can’t they?
chsrlottechavez.com
Charlotte, Your Marketing Style is based on who you are, not what you do. You can do all of those things or some of them, or I don’t recommend this if you want clients, but you could do none of them. Feeling like yourself is not about which things you do — it’s about HOW you do them. So don’t worry — as you flex the various muscles, it will all be easier!