Before you build a website, know where it’s going so you don’t spend time, money and energy creating a site that doesn’t work for your business.

Learn to see what your business assets are and how to protect them. Be careful about what you accept for “free” because it’s really important to stay in control of your content and your message.

You have 3-7 seconds to make visitors decide to stay on your site. If you don’t tell them where you are, they’re likely gone before they know who you are.

Comments are valuable assets on your website. If you’re reluctant to leave them on other sites, you’re losing on value to your own site.