Email marketing is alive and well—in fact, it’s one of the best low-cost advertising options you have. But if you’re like most holistic practitioners I
For example, you may realize that you’re pretty busy, but you still can’t make ends meet. You know you should raise your rates, but you’re afraid that you’ll lose clients if you raise them enough to make a living and feel good about yourself.
Or when you started, you wanted to help people who really couldn’t afford it. Now it feels like you’ve got to let go of that as “youthful idealism” because it just doesn’t fit with eating on a regular basis.
Maybe you think about the fact that your work helps everyone, but deep inside, you have to admit that you like some of your clients more than others.
You could be attracting quite a few people, but only a few of them commit to work with you long enough to understand what your work is really about.
Or maybe you’ve the opposite problem: most people who come for a first session tend to become long-term clients, but there just are not enough people coming for the first time.
The second stage of the Practitioner Journey is a lot about energy and bringing it into balance so that what you give out and what you get back has a positive effect on you. Some of the learning themes of this stage are about how to:
- Find clients who fit best with you so that your marketing efforts are more efficient.
- Discover and develop your strengths so that you can use them to full advantage instead of constantly trying to overcome your weaknesses.
- Attract more clients like the ones you most enjoy working with.
- Know your clients deeply so that you can give them the value that makes them want to schedule an appointment with you.
- Enroll clients more easily, in a way that feels natural and authentic, so that they can fully commit to partnering with you on their own journey of transformation.
- Create and deliver a signature talk that makes it easy to show up and give people reason to become a client or refer friends who need your help.
- Increase your local visibility and your referral base among clients and people who know you are the “go-to” expert for the work you do.
Here’s the thing:
It isn’t going to happen overnight.
Refining your practice is well worth the time, energy and money you invest in it because it directly leads to a practice that feels better and sustains you more easily.
That’s why the resources in this section are aimed at what you need to focus on over time. In this section, you’ll find articles that help you sort out who you’re here to help, how to think about your fees and how to get more clients. You’ll find concrete steps you can take to change things right now and concepts you’ll need to think about for a while.
1. Build Programs
This is private work with me and it’s by invitation only. I offer it to people who have been working with me and to select new people combined with Heart to Heart.
There ARE blog posts that relate to this level of work.