For example, you may realize that you’re pretty busy, but you still can’t make ends meet. You know you should raise your rates, but you’re afraid that you’ll lose clients if you raise them enough to make a living and feel good about yourself.

Or when you started, you wanted to help people who really couldn’t afford it. Now it feels like you’ve got to let go of that as “youthful idealism” because it just doesn’t fit with eating on a regular basis.

Maybe you think about the fact that your work helps everyone, but deep inside, you have to admit that you like some of your clients more than others.

You could be attracting quite a few people, but only a few of them commit to work with you long enough to understand what your work is really about.

Or maybe you’ve the opposite problem: most people who come for a first session tend to become long-term clients, but there just are not enough people coming for the first time.

The second stage of the Practitioner Journey is a lot about energy and bringing it into balance so that what you give out and what you get back has a positive effect on you. Some of the learning themes of this stage are about how to:

• Find clients who fit best with you so that your marketing efforts are more efficient.
• Discover and develop your strengths so that you can use them to full advantage instead of constantly trying to overcome your weaknesses.
• Attract more clients like the ones you most enjoy working with.
• Know your clients deeply so that you can give them the value that makes them want to schedule an appointment with you.
• Enroll clients more easily, in a way that feels natural and authentic, so that they can fully commit to partnering with you on their own journey of transformation.
• Create and deliver a signature talk that makes it easy to show up and give people reason to become a client or refer friends who need your help.
• Increase your local visibility and your referral base among clients and people who know you are the “go-to” expert for the work you do.