Today in my email was a newsletter from a friend of mine. She’s a leadership coach and she was talking about “the secret sauce” successful people have that helps them build their businesses.
“Secret sauce” is a “buzz word” term that I’ve never really liked, even before it became overused. But I read what she wrote anyway because I’ve learned that it doesn’t serve me to throw out the baby with the bathwater.
Turns out what she was talking about was the power of realizing that you have a choice and its role in moving your business forward.
And of course, no matter what words she used to describe it, the topic is interesting to me because “having more choices” formed a large part of the discussion during every day of my training with Moshe Feldenkrais, and it’s the basis of the work I’ve done for close to 2/3 of my life.
One of the major focuses many somatic practitioners have in their work is on helping their clients increase the number of choices they have. It helps them solve the problems that bring them to us in the first place, and course, as practitioners, we want the same thing in our own lives and our own businesses.
However, there’s a big difference between having more choices and making a choice. One fills your practice and gets your business built. The other can slow you down and stop you in your tracks if you let it go on too long.
Having things to choose among without taking action makes the choices old and stale. It’s like pushing peas from one side of your plate to the other. There’s no satisfaction in it, and you never get to leave the table.
When you build a practice you have to do a lot of things you may never have done before, and you can’t focus on them properly if your plate is too full of peas that you don’t know what to do with. The best thing you can do for yourself is to make a choice about what you want and then move ahead with full steam.
The same thing goes for your clients — when you talk with prospective clients, help them realize that not only do they have a choice, they can make a choice. They can choose to work with you or not, and deciding will help both of you, even if the answer is “No.” Scary as it might be to open yourself to hearing someone say “No,” there’s no percentage in leaving the question open because it detracts from other things that require your attention.
Put this into action!
Look at the choices you have in your business right now and set a time by which you will make a decision. In the meanwhile, weigh the evidence, consider the effects, and by your set time make the best choice you can, and move on!
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