You may wish you had the team support of a big company—but as a small business owner, you can run circles around giant corporations in many important areas.
As a hands-on practitioner, you can’t afford to be regarded as a commodity. Set yourself apart to get more clients and end competition with your colleagues!
Narrowing the focus of your practice makes your marketing more efficient in terms of time, money, energy and results. It’s a 3-stage process.
Enjoy it or not, practitioners spend time, money & mental energy on marketing. What if it were a waste of resources? Would you do what works?
Here are 5 signs that a change in direction might be what’s required, if your intention is to keep moving toward what you want.
When you limit your practice to the clients who are the right fit for you, you find more people who want you to help them.
You don’t have to work with everyone in the world! Here are guidelines about how to determine which potential clients are the best fit for you.
Getting clear that your best clients are not “everyone on the planet” is one of the most efficient things you can do build a hands-on practice.
Discover and learn how to use your natural strengths—you’ll be better understood by potential clients and that will get you a better practice.
Most practitioners wish they could increase referrals enough to fill their schedule. These 2 actions steps will move you down that road.