Intermittent reinforcement is how dogs continue to hope you’ll stop demanding the behavior you want from them and how casinos keep you gambling. Is it also ruining your practice? Find out why it could be and what you can do about it.
I’ve done the math six ways to Sunday and the answer is always the same: chances are high that you’re never going to have a satisfying practice— unless you develop the skill that changes the equation. This tutorial explains why and how to predict your future—and how to get the results you want.
You may wish you had the team support of a big company—but as a small business owner, you can run circles around giant corporations in many important areas.
As a hands-on practitioner, you can’t afford to be regarded as a commodity. Set yourself apart to get more clients and end competition with your colleagues!
Narrowing the focus of your practice makes your marketing more efficient in terms of time, money, energy and results. It’s a 3-stage process.
Enjoy it or not, practitioners spend time, money & mental energy on marketing. What if it were a waste of resources? Would you do what works?
Here are 5 signs that a change in direction might be what’s required, if your intention is to keep moving toward what you want.
When you limit your practice to the clients who are the right fit for you, you find more people who want you to help them.
You don’t have to work with everyone in the world! Here are guidelines about how to determine which potential clients are the best fit for you.
Getting clear that your best clients are not “everyone on the planet” is one of the most efficient things you can do build a hands-on practice.