If your practice is about creating more and more choice for your clients, you need to think about when more choice actually gets in the way of making progress, how to know when enough is enough and how limiting choice in your business helps it grow.
We all have habits of feeling, acting and thinking. I call them “FAT habits” and like pretty much every habit, their function is to limit choice. When habits affect your ability to build a sustainable business and lead to helping only a fraction of the people you’re here to serve, it pays to see where they’re hiding.
True, you don’t have the money a big business has for promotion, but when it comes to giving your clients what they yearn for, you’ve got them beat—hands down! Here’s how to maximize your advantage.
If you feel like a wallflower in social settings, you could be missing the chance to connect with people who would see you as a hero–if only you felt like you could talk to them! Here’s how to make that happen.
When you don’t engage with the people on your email list often enough, sending a note to them becomes a chore that just doesn’t find its way to the top of your list very often.
Convincing people they have a problem you can solve is really tough and most of the time, it doesn’t work. That doesn’t mean you’re never going to figure out how to get new clients, though… the key lies in doing something different than what you’re used to!
Most hands-on practitioners aren’t “in it” to make a fortune. But because we’re conflicted about it, we tend to push money away at the same time we’re trying to build a practice. That’s not good for you, or for your clients. Here are 3 ways you might see it in your practice, and how to change things for the better.
Intermittent reinforcement is how dogs continue to hope you’ll stop demanding the behavior you want from them. It’s also how casinos keep you gambling. Could it be ruining your practice? Find out why it could be and what you can do about it.
I’ve done the math six ways to Sunday and the answer is always the same: chances are high that you’re never going to have a satisfying practice— unless you develop the skill that changes the equation. This tutorial explains why and how to predict your future—and how to get the results you want.
You may wish you had the team support of a big company—but as a small business owner, you can run circles around giant corporations in many important areas.