BUILD | Allison Rapp

10 Tips on Ethical Bribes, Bonuses and Pricing Your Offer

Ethical bribes, smart pricing and bonuses can help you grow your list and make more sales. But there are pitfalls. Here are 10 tips from a company that fell into 10 pits.

Is Your Website Headed in the Right Direction?

Before you build a website, know where it’s going so you don’t spend time, money and energy creating a site that doesn’t work for your business.

5 Obstacles Between You and Your Successful Practice

Practitioners often get stuck because they think they shouldn’t need help to get clients or build a business. Or they can’t afford it or don’t have time for it.

Your Brain on Accidental Self-Employment

For practitioners, a good deal of stress has to do with wanting to do the work you love with people who need it, and ending up accidentally self-employed. This video explores the effect on your brain and how intentional action helps.

The X+Y leads to Z formula helps you get clients

XYZ: Promises You Feel Good About Making to Your Clients

Clients expect something from your work— otherwise, why commit? This easy formula lets you promise concrete results without feeling out of integrity.

The Importance of Being Connected

We know that social connections are beneficial to health–but if you’re used to working quietly with one person at a time you might have to make an intentional effort to create and maintain them.

Who Owns Your Business Assets?

Learn to see what your business assets are and how to protect them. Be careful about what you accept for “free” because it’s really important to stay in control of your content and your message.

These Are Not April Fool’s Jokes About Your Business

Why it’s important to build your business so that it reflects you, and 3 quick things you need to know about what it takes to be successful.

5 Quick Steps to Get Unstuck

When you can’t do everything you know you should be doing, it’s easy to get nothing done at all. Get unstuck in just 5 quick steps so that you can get your hands-on practice moving forward again!

Do You Need To Worry About Emailing Your List Too Often?

Are you afraid you bother people with your emails? Is that really true, or do you need to think about what your list is for and who should be on it?

Are Clients Getting The Time You Need For Yourself?

When you’re a hands-on practitioner, it’s really easy to lose control of your time. Here are 2 on-line scheduling apps that help in unexpected ways… one of them inspired me to do something that earned $5000…

The Client Journey for Hands-on Practitioners

Infographic shows how to create a path to your practice to help people who have just heard about you get the information they need to become your clients.

How To Find A Coach Who Will Make A Difference

A coach with clients “similar” to you may not understand how hands-on practitioners are different. How do you know a coach is a good fit for you?

Today I Overheard

… one of my clients tell someone that he’s beginning to realize there’s an awful lot of “annoying personal growth involved” in building his practice!

Today I Finally Talked with Someone

… I had to call twice to book an appointment I wanted to pay her for. By the end of our call, there was an interesting turn of events!

Seth Godin Doesn’t Use Images — Should You?

The right images used on a blog post or static page can make a huge difference in what visitors understand about you, how often your pages are seen, and how much they’re shared. Why does this matter to hands-on practitioners and movement educators? What’s relevant in the data on blog posts, images, readership? When should you copy the “big guys” and when can you ignore what they know and what they do?