Marketing Your Alternative Practice by Increasing Your Visibility: Day 4
Today I introduce you to Goose Landing, the huge pond our house overlooks. You’ll see it many times throughout these videos… it holds a lot of lessons for hands-on practitioners!
Money should flow through our practices like water flows through our pond. When it does, everything is easier and our work is better.
No matter what modality you practice, you need a good relationship to money in order to be more visible to the clients you hope will find you… to find out why, watch the video!
If you prefer reading these marketing tips, here’s the transcript:
Hi, this is Allison Rapp and I’m here on day 4 of the life purpose in action video marketing challenge for 90 days.
And we’re out here today on our pond where we live and I wanted to show it to you because it’s so beautiful here and there are so many life lessons to be learned from it.
Money is a scary topic for a lot of alternative practitioners
And one of the most important ones is about money. Now, I know I just said the “M” word and some of you are already cringing. Because Feldenkrais® practitioners, in my experience don’t want to talk about money and will go to any length to avoid doing it. But money is a really important topic for us, because we all need it and our relationship to money is at the base of our Feldenkrais practice and our ability to be visible to our clients.
Your comfort around money is related to your visibility
And I know that in my own life, when I’ve had a good relationship to money and I’ve let it flow into my life and flow out in a normal, easy way, just the way the water flows in and out of this pond, that things have been good and my practice has been solid and I’ve been able to be comfortable having the visibility it takes to be found by my clients. And when I feel like I’m second-guessing myself all the time and that money is an issue and that I feel guilty about taking it, I don’t want to be found by my clients. And then, I do everything that I can do to make myself invisible so that my clients can’t find me because I’m conflicted about the money.
We all have a “money story”
So, my question for you is, what’s your story with money? Because our relationship is at the basis of our ability to be visible, it’s a really important question. And I know it’s a hard one to think about and it’s an even harder one to write about, but if you can write about it and you can leave something down below, bravo. And if you can or you can’t, I’ll be back here again tomorrow with another piece about how to make yourself visible as a Feldenkrais® practitioner in the world of people who need us. See you then.
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Since 2010, I’ve been creating resources to help hands-on practitioners build sustainable practices. If you’d like to get help from me in your inbox, subscribe!
