So… How’s Business?

First up: I know that you probably don’t want a business. Or even think you need one.

Why would you? You want a practice.

You became a hands-on practitioner to help people with your work, not to be an overworked small business owner.

That's the only reason it would make sense to spend all that time in your training!

So why do what you hate— especially when it takes you away from doing what you love?

Not only that, your message is about transformation, which seems completely unrelated to business… but it breaks your heart that you can’t actually DO your work with enough people to make you feel like you’re doing what you came here for.

And underlying that, something bubbles up from time to time, and maybe it’s coming up more often for you lately… you just can’t can’t understand why people don’t want what you have to offer.

I mean… you’re committed at a deep level to the work you do and you know you can help people, but you’re starting to wonder if you’re really cut out to be a practitioner in the first place.

It’s not that you haven’t been trying. By now, you’ve probably done everything you can imagine to get more clients, earn a living and spread your work in the world. But it just isn’t working and it’s getting to the point where it’s got to work for you, or you’ve got to work for someone else.

I get it.

That’s just about where I was when I finally realized that it’s pretty much impossible to help the people I'm here to serve without a solid business foundation that lets me do my work without worrying about it.

That’s why I’m asking you – 'how’s business?' …

because whether you want it or not,
if you don’t have the practice you want,
I’m guessing you don't have a business that makes it possible.

Here are some of symptoms you might be experiencing ...

  • You might not have enough clients or enough time or feel valued enough by your clients.
  • Maybe your income is on a roller coaster or you feel totally stressed.
  • Working for yourself gives you  complete control over your time but you don’t know when to show up.
  • You don’t have a boss, but you’ve got way more work than you’d have if you did.
  • Without a boss, you’re confused and overwhelmed about what to do, when to do it, and how much is enough.
  • When clients cancel at the last minute or don't show up for their sessions, you want to be paid for the time you set aside for them. But instead of telling them that, you get upset and keep it to yourself. And of course, that affects your relationship going forward and it doesn’t put any more money in your bank account.
  • You feel like there are things you could be doing to reach new people, but you hate social media and you don't know what else to do let alone how to do it.
  • You keep trying new things but didn't know how to figure out whether or not they're working so a lot of the time it's like inserting money directly into the drain.
  • Instead of getting an automatic deposit of salary into your bank account, your income is unpredictable.
  • Maybe you don’t really know how to price your work, and if you raise your fee it feels like going over Niagara Falls in a barrel.
  • At tax time, you wonder where the money is going to come from.
  • And retirement?—health insurance?—vacations? Those are things other people have.

Here’s what that means.

If you feel like it just couldn’t get worse...
or if something doesn’t change NOW, you’re going to have to give up and go get a job,

then you've got just one tiny problem:

The "business" you don't want is biting you in the butt.

I don’t want to oversimplify this and say that it’s all about mindset... for sure there are skills involved and you have to learn them just like I had to learn them.

But honestly—the biggest thing that changed for me was that I really got it that without a business my clients weren’t safe.

There was no way I could know I’d be here next year to help them if I didn’t create a reliable foundation to support myself in giving them the help they needed from me.

When I got that deep in my bones, I realized how important it was to embrace owning a business--and figure out how to do it my own way so that I could stay in integrity. And that’s why I know that  when you’re writing the rules for your own business:

...You can work when it suits you

...You can deal with people consciously.

...You can relax in not knowing everything because there’s help available.

...You can plan for vacations, earn enough to buy insurance and know that you have money to retire on.

… You can count on feeling aligned with your purpose while you earn a living in integrity.

I’m Allison Rapp and since 2010, I’ve been working with practitioners to help them attract and enroll more clients and how to have a business that supports their dream without feeling like a nightmare.


Is that anything like the dream you’ve got?

And if it is, how the heck are you going to get there if you continue doing what you’ve been doing—ignore your business?


Basic Business Blueprint for Hands-On Practitioners

Become the Boss Your Business Needs!

I want to help you take care of the business essentials you need to feel secure in going forward.

You could be a new practitioner or a seasoned hand who can never figure out where your estimated tax payments are going to come from—either way, you'll get enough detail to satisfy your inner voices, without feeling like you're being flooded by a fire hose. You’ll get just the right amount of information in modules designed to help you put a solid foundation under your business without spending more time than you need to.

In just a few hours a week, you'll begin to build a business steeped in your own integrity, so it will feel just like you whenever you sit down to work on it. Live sessions with me will give you a chance to get your questions answered and ask for laser coaching.

You'll make progress instead of being bogged down in confusion and overwhelm—and our implementation calls will help you stay on track without getting so caught up in the process that you can’t find time to talk to new clients.

Within 6 weeks, you'll feel like you can't remember why you resisted having a business.

What practitioners tell me is that implementation that makes a big difference in moving forward. That's why there's plenty of it in this program: what I want for you to a start to the new year with a simple plan you can make work. That means that it not only fulfills your needs, but it feels like you.

Here's What You'll Do...

Be A Boss

You’re the best practitioner you can be, right?

Now you can be the best boss you can be, too-- and you can do it in the least amount of time.


By focussing on the 3 most important things the BOSS focuses on when you have a job:

  • Time
  • Money
  • Clients

Turn Roadblocks into a Roadmap

You’ll develop a list of thing you think you probably should do, but they just don't serve you or your clients. Imagine taking a big sigh of relief when you figure out that you can take them off your plate without doing any of them!

You’ll find out what your obstacles are, where they’re coming from and make a plan for getting past them.

You'll look at five areas that typically bog practitioners down and learn tools for moving beyond where you are so you can go where you want to go... because frankly, what got you here, won't get you there.

When you know what to do every day—and deal with what stops you from doing it—you feel free to enjoy yourself, your clients and your business without worrying that you're missing something that will come back to get you later.

Shh Your Inner Voices

You'll show up with greater confidence when your inner voices become supportive.

Let's face it -- when they're nattering at you, you have to fight for every inch of forward movement. That doesn't help you or your business.

When you learn how to collaborate with your inner voices, you show up with more confidence. That makes it easier for your clients to know you can help them.

Get Personalized Help

In Our Group Q&A/Laser Coaching Calls

Practitioners tell me is that help with implementation makes all the difference in moving forward.

That’s why I’m so excited to tell you that we’re going to have 5 live 90-minute calls… That’s 7½ hours of group coaching from me!

This is where you’ll meet our community, bring your questions, and get my help with the situations that make your practice unique.

It an opportunity to learn from each other and growing your business will feel more collaborative than you thought was possible.

Build Community

With Practitioners Around the World

One of the things my clients tell me over and over is that the quality of interaction in our community is unique. Practitioners from around the world connect and create a spirit of collaboration that so many of us long for.

Our private group on Facebook will be a meeting place for colleagues to share questions, concerns, ideas… and CELEBRATIONS!

You’ll meet other practitioners and get support at a level that is really unprecedented in most practitioner communities. It’s one of the reasons my clients have so much success—we’re in it together and everybody’s boat is floating on a rising sea.

Cost: $497

2020 Live Call Dates

• January 26, 23, 30

• February 6, 13

• New modules will be in your inbox on each Monday before the call date.

Click Here to Register!
If you are in the Pacific Rim, modules will be available on your Tuesday and calls will be on your Friday.

What Others Are Saying...

Had fundamental '"aha" moments on time, money, business tools and getting clients. Plus clarified blocks on getting the business I want... and realise that I need to do lots of that inner work. With new simple and vital tools, I now feel like that I CAN have a real business and make money doing what I love. Allison promised ... simple options... and she totally delivered.

Sarah McAllum, Feldenkrais Practitioner,
New Zealand

The program helped me immensely to face my worries, own my dreams and really, really know why I want to step up to the challenges of supporting myself with my Feldenkrais® Practice.

Feldenkrais Practitioner, USA

Allison helped me focus in a meaningful way and invited me to take small successful steps now vs. overthinking and waiting to act until all ducks are in a row (which never happens!)

LeeAnn Starovasnik, Feldenkrais Practitioner, Seattle, WA, USA

Clarity was immediate — I understood the “BIG WHY?” but I also got the deep and wide one, too.

Feldenkrais Practitioner, USA

As someone just starting out, this … gave me simple easy to follow steps to isolate and understand the most important elements of launching a new business as well as how to turn my intention into action.

Renee Moring Debaste, Feldenkrais Practitioner, Edmonds, WA, USA

I think my favorite and most valuable part of this challenge was that I have been able to identify those efforts that gave me a sense of empty accomplishment and realize that I can have the website, the workspace, the biz cards, flyers, but if I don't have the clients to start filling up my schedule, I'm right where I started.

Mauricio Herrador, ABM Practitioner,
San Francisco, CA

It brought attention to what I didn’t know about myself and laid the groundwork for what I need to do.

Feldenkrais Practitioner, USA

The dreams exercise clarified what is most important for me in life so I can keep motivated to achieve success … and fulfill my desires.

Feldenkrais Practitioner, USA

In 30 minutes I was able to evaluate whether the combination of private lessons, workshops and classes I was planning for this year would lead to reaching my income goal. The simple formulae Allison provided made quick changes possible, to see the results of adding a class or increasing fees for private lessons. Ingenious and invaluable for creating and maintaining a successful practice.

Angela Alston, Feldenkrais Practitioner,
Dallas, TX, USA

In her group calls, Allison gives support, laser coaching and time for introspection. That makes it possible to find and refine my own path.

Shrutee Sharma, Feldenkrais Practitioner, Seattle, WA, USA

(It) brought me awareness of what is really important to focus on it. And that is the start of so many realizations of how to build the confidence I need it. Thought me to be the responsible for building the practice I desire and made the path so much clear and easy to make this happen. The tools Allison facilitates are incredible and set up the sacred time to work on my business was so helpful.

Marianna Muradas, Feldenkrais Practitioner,
São Paulo, Brazil

Looking at my weekly / monthly schedule with a set income in mind was mind-blowing and I have already put my new plan into action... This program has been a shakeup. I spent lots of energy promoting my ATM's but as the economy fizzled so did they. However I now see I have to look within and find my new strengths and look at my clients as the bugle callers they want to be and help them do this smoothly and easily.

Barbara Jones, Feldenkrais Practitioner, Cyprus

My favorite part was the reminder of the importance of my inner work. It's the key to becoming more visible and getting more students!

Suzanne DeStefano, Feldenkrais Practitioner, Chadd’s Ford, PA, USA

My favorite part was realizing other practitioners experience obstacles too and knowing that I am not alone.

Michele Lee Westlaken, Feldenkrais Practitioner, San Jose, CA, USA

I now have “permission” to focus on the real key areas of the practice and let go of the time-eaters.

Mamie Wisker, Feldenkrais Practitioner, UK

Being part of this group … showed me that I'm not the only one struggling to earn a living from my dreams and calling to serve in healing.
What will I do differently? I am going to respect my business and my clients and treat my business time as sacred time. I am going to focus my energies on enrolment while reaching out and talking to more people and groups. I am going to face my gremlins - those inner voices that tell me I'm not good enough and go forward with a renewed hope vision, and passion.

Andrew Gowan, Naturopath, Palmerston North City, New Zealand

(It)...helped me to clarify the vision of my business, to make easy to implement and adjust the business plan and to realize what energy drains and distractions take away from my business.

Olga Kravets, Feldenkrais Practitioner,
San Francisco, CA, USA

I never would have guessed that I could decide on what income you want and then construct a business plan to get that income.

Karen Boyd, Feldenkrais Practitioner, Mill Valley, CA, USA

My favorite part … is Allison Rapp’s commitment to working exclusively with hands on practitioners and the unique opportunity she creates to interact specifically with other hands on practitioners around business development.

Ronald Pratt, Acupuncturist, Rochester, NY, USA

The best thing about working with Allison is that she makes sense, over and over again. So it makes sense to put into practice what she suggests. What's even better is that she will support you all the way to where you want to go, without pushing you in any direction that is uncomfortable for you.

Alastair Love, Feldenkrais Practitioner, Kadina, South Australia

You are pole-vaulting Feldenkrais from the Best-Kept-Secret into a whole other realm of 'household word.'

Jane McAllister, Feldenkrais Practitioner, Richmond, VA, USA

I was able to re-frame the worries about my business project which were creating stress — into questions that could lead to solutions.

Feldenkrais Practitioner, USA

(You)… helped me to see and appreciate where I am in my process of building a business, to have more compassion for where I am and to take the next step with more grace and ease appreciating that my business is not going to be able to support me right now and that's ok, I can trust that I'm building it and to focus on how it is best for me to get clients.

HIlary Lake

I turned my obstacles to success into an action plan for success!

Feldenkrais Practitioner, USA

I love how it didn’t just give me a one size fits all structure to follow, but encouraged me to create the structure that felt best for me right now. My favorite part was getting really clear about my internal blocks and sourcing myself to find action-based solutions for them.

Danielle Eernisse, USA

Your answers are surprising, unique, useful and turn the work and pondering back on me. You are worth your weight in diamonds.

Carole Bucher, Feldenkrais Practitioner,
Reno, NV, USA

I uncovered negative thinking about what success means and who achieves success, and I committed to deserving and celebrating my own success. I discovered that I can be the person I want to be and also be a success!

Feldenkrais Practitioner, USA

As a business owner it gave me clear actionable items and I love that.

Joyce Storch Makansi , Feldenkrais Practitioner, Lancaster, PA, USA

Click Here to Register!

Why Should You Trust Me to Help You?

Hi! I’m Allison Rapp—and I know it can feel like buying a mystery box when you sign up for something on the Internet. That’s why I wanted to let you know who I am, why I do what I do and what you can expect from me in this course.

If you’re like most practitioners, being self-employed was never your goal. Attracting and enrolling clients wasn’t on the curriculum in your training. It’s the work you do with clients that turns you on, not the idea of having a business. I know because that’s how I felt, too.

But when you aren’t making a living with the work you love, something has to change. When it was time for me to make that leap, I was supported by wonderful coaches who gave me loads of resources… but didn’t really understand how I was different from the other people they worked with. And that’s what I’ve heard over and over from my clients–that business coaches generally try to make everyone fit into their niche, and hands-on practitioners… well, mostly we just don’t.

That’s why the programs I create for practitioners are unique. I studied with Moshe Feldenkrais in his first US training program. I’m a trainer of new practitioners, and I know hands-on work from the inside out. Decades of working with clients and teaching practitioners have given me an opportunity to hear from folks around the world… the hopes and dreams they have for themselves and their clients—and the frustration and struggle of building a practice in the real world.

What I’ve seen is that no matter what your modality, it’s likely that your training didn’t give you much more help to build a sustainable practice than I got in 1975. I know firsthand how practitioners struggle, why we don’t like to be visible, and the way we think about marketing, talking to clients and charging what we’re really worth.

I know how to build a business, too, but the really important thing is—I know how to make building a business easy, clear and doable so that you can do it without making yourself miserable. 

And I know that without a business, you’re unlikely to get the practice you’re hoping for.

Here’s my philosophy of business in a nutshell—It doesn’t have to be painful, but it does need to give you direction. Get rid of distractions, make the essentials clear and obvious, then make them easy so they get done. 

That’s what I’m about in offering this program to you.

I hope to see you on our calls!

xo, Allison


Click the “down-arrows” to open more information:

We begin on October 29...

Click Here to Register Now!

All the information on this page is true to the best of my knowledge. However, other people’s success is not a guarantee that you will experience the same results. Your return on any investment in a program designed to help you build your practice is dependent on many factors. It is not possible to guarantee — and I make no promises regarding — your specific results. If your financial situation is such that the investment you are considering means that you will be unable to fulfill your financial responsibilities to yourself and others, this may be the wrong time for you to invest in your practice.